Overview of Healthcare Marketing Trends by our Research Firms

Know the major healthcare players in the 75 most significant metro markets
By giving you a detailed healthcare marketing research analysis of each local healthcare market, each Market Overview allows you to plan your specific strategy and have confidence that you know the situation, the players, and the healthcare marketing trends.

Useful for everyone in your organization
CEOs and other senior executives need an overview, strategic planners need to see what's coming, field sales people need to know the details of where they are. With our healthcare marketing research firms' Market Overviews, everyone is up to date.

A detailed report for each specific healthcare market
Each healthcare marketing trends report surveys and analyzes each player in a given healthcare market:

• Health systems and hospitals: hospital details, including affiliated physicians, facilities, and recent market events
• Physicians: provider network details, including internal guidelines, medical management, and clinical information systems
• Health plans: all offered products, as well as tier structure, co-pays, Pharmacy Benefit Managers (PBMs), and brand/generic spending
• Medicare/Medicaid: enrollment, regulatory changes, and managed care penetration
• Pharma: payor benefit design changes and legislative activities that affect future pharmaceutical market opportunities
• Legislation: healthcare-relevant legislation, including legislation that recently failed to pass
• Employers: changes in employer purchasing behavior, purchasing coalitions, and offered insurance benefits

An exclusive one-page market dashboard, an executive summary with market projections, and a demographics and statistics chart give a quick orientation to healthcare marketing trends.

New! Data interface tool—Market Overview Interactive
Each Market Overview now comes with all the data used to develop the report by our healthcare marketing research firms, along with an interface that allows you to manipulate and interact with the data. Purchasing multiple markets lets you compare one market with another, allowing you to determine if the conditions that allowed success in your existing markets apply in the new market as well.

Analysts familiar with their regions update each Market Overview every year.

Market Overviews cover the largest 75 healthcare metro markets  across the United States. Together, these markets cover over 88 percent of the population.