Managed Care Marketing Research for the Pharmaceutical Industry

Managed care marketing information for the pharmaceutical industry
With a comprehensive analysis of every managed care plan's pharmacy benefit, Pharmacy Benefit Evaluator gives pharmaceutical planning, marketing, and sales comprehensive knowledge with managed care marketing reports.

Understand your key customer: managed care
If you sell pharmaceuticals, you sell into the managed care market. The decisions of pharmacy benefit managers (PBMs), pharmacy and therapeutic (P&T) committees, and health plan pharmacy directors affect your bottom line.

Who controls the formulary? Is one therapeutic category a better sales opportunity than another for this HMO? With Pharmacy Benefit Evaluator, you have the information.

Get managed care marketing data on Rx purchasing
Pharmacy Benefit Evaluator is driven by comprehensive data on:

• Pharmacy lives: overall medical and Rx lives, market shares, and growth rates
• Access control: how the HMO controls access to drugs, split between mail and retail, tiers and co-pays, PBM, and who controls the formulary, including comparisons with state and national averages
• Access to biologics: pharmacy vs. medical benefit, co-pay structure, specialty PBM, and disease management structure
• Therapeutic class spend: what the HMO spends on each therapeutic class, including comparisons with state and national averages
• Geography: the differences between medical and pharmacy lives in every state in which the plan operates
• Opportunity: where the opportunities are in the plan's Rx structure. Know how the plan compares in its tiers, its Rx expense, its Rx enrollment vs. medical enrollment, and its financial performance, compared with state and national benchmarks
• PPO covered lives

One easy-to-use interface
Focus on the data you need to make your decisions. Generate top-level managed care marketing reports or dive into a detailed analysis of a specific therapeutic agent. See trends against state and national averages.