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With the evolution of digital measurement, we can track and measure any online campaign at a very granular level. With marketing budgets shrinking, this brings increased pressure for brand teams to prove the value of their online marketing efforts and improve performance over time. So while this influx of digital data can provide a rich understanding of your online program performance, it can also lead to several problems often experienced by brand teams, including:

The good news is that there are ways to address these challenges. While not all brands will immediately achieve a full understanding of their digital ROI, here are a few tips to improve your digital measurement:

To learn more about DRG’s marketing analytics effectiveness services, please visit our Marketing Effectiveness area.